Kalamazoo County · Assessor's Plat No. 1903 · Revised in the Interest of Candor
The Nomenclature Exchange Western Michigan University, Exposed
Every building name is a receipt. This plat is laid out correctly — the roads run where the roads run, the fountain plaza sits where it sits — but the labels have been restored to what they actually record: who paid, in what currency, and what they got for it. Tap any parcel to read the exchange.
N.B. — Per the university's own naming policy, the target gift amount for a name is set in advance, before any donor is asked. Names granted for gifts are also not guaranteed beyond a building's useful life. A name here is a lease, not a deed.
Schedule of Accepted Currencies
MONEY — donors: pills, cubicles, airwaves, portfoliosTHE ARTERY — money, arterial grade: the hip, drawn in redOFFICE — the house names itself: presidents & deansMEMORY — professors, paid in nomenclatureUNKNOWN — the anonymous (for now)
Plat drawn to faithful adjacency, not survey scaleTap parcels & cartouches